ITU members have achieved first-stage approval (‘determination’) of a new ITU standard addressing the relationship between network operators and providers of over-the-top (OTT) services. The standard provides parameters for the analysis of the new financial dynamics of the ICT ecosystem and how policy and regulatory frameworks could support competition, consumer protection, consumer benefits, dynamic innovation, sustainable investment and infrastructure development, accessibility and affordability in relation to the global growth of OTTs.
OTT business models have reshaped and expanded the ICT ecosystem. The extraordinary innovation of companies such as Google, Facebook and WhatsApp has created a more interactive, multimedia-rich communications experience. Certain OTT services are, however, direct substitutes for telecoms services, decreasing network operators’ return on their investment in network infrastructure. This has provided grounds for debate as to whether the sustainability of this investment is under threat.
The new ITU standard – titled ‘Collaborative framework for OTTs’ – describes the interdependence of OTT and telecoms business. It represents the recognition of ITU Member States that the coexistence of OTT and telecoms, and their complementary contributions to innovation and investment, will be central to the advance of the ICT ecosystem.
“I would like to commend the ITU members involved in the development of this standard for the strong spirit of collaboration that guided their work,” says Seiichi Tsugawa, Chairman of ITU-T Study Group 3, the ITU standardization expert group responsible for economic and policy issues relevant to international communications.
The standard gained first-stage approval at a meeting of ITU-T Study Group 3 at ITU headquarters in Geneva, 9-18 April 2018.
“The working definition of OTT included in the standard is the world’s first such definition issued by a multistakeholder organization.” — Ahmed Said, NTRA Egypt.
“This standard makes an important contribution to the efforts of ITU-T Study Group 3 to strengthen the ties between technology, business and policy,” says Tsugawa.
The standard offers a working definition of OTT: An over-the-top (OTT) is an application accessed and delivered over the public Internet that may be a direct technical / functional substitute for traditional international telecommunications services.
“The working definition of OTT included in the standard is the world’s first such definition issued by a multistakeholder organization,” says Ahmed Said, NTRA Egypt, Rapporteur for the ITU-T Study Group 3 work stream responsible for the OTT standard’s development.
The standard highlights that investment in network infrastructure has provided the foundations for the rise of OTT and, conversely, that demand for OTT services has stimulated demand for the connectivity offered by network infrastructure.
This recognition of OTT and telecoms’ interdependence will inform the work of ITU Member States to promote innovation, fair competition and sustainable investment in network infrastructure. In order to do that, the standard encourages Member States to assess the economic, policy and consumer welfare impacts of OTT in all critical areas affected, including their regulatory frameworks and existing economic incentives with respect to the provisioning and use of OTTs.
The standard highlights that ITU Member States’ associated consideration of competition policy, in particular the identification and definition of relevant markets, should consider the fundamental differences between OTT and telecom business with respect to regulatory exposure, barriers to market entry and the degree of substitutability between OTT and telecom services. It calls for ITU Member States to consider developing enabling policies and/or regulatory frameworks to foster fair competition between network operators and providers of OTTs and examining, if necessary, the reduction of the regulatory burden upon traditional networks and telecommunication services.
“This standard is an important starting point,” says Ahmed Said. “It is a starting point for the discussion of OTT regulation, as well as a starting point for the discussion of how the relationship between OTT and telecoms business could become one of mutually beneficial cooperation.”
Find an analysis of the relationship of OTT and telecoms business and case studies of selected countries’ policy approaches to this relationship in an ITU Technical Report on the ‘Economic impact of OTT’.
For more information on the work of ITU-T Study Group 3, visit the group’s homepage.
Note: ITU standards are approved using either the Traditional Approval Process (TAP) or the fast-track Alternative Approval Process (AAP). Standards with regulatory implications, such as this new OTT standard, follow the Traditional Approval Process. More information on the ITU-T approval process.